Fabrics, Lifestyle

Behind the Brand

We recently sat down with the local interior decorator to find out more about the man behind the brand and his collaboration with us.

Would you mind telling us a bit about yourself?

I was born in Pretoria and from a young age knew I wanted to be an interior decorator. I grew up exposed to the likes of Biggie Best and Debbie Travis’ Painted House and just knew what I wanted to do. After school, I attended TUT in Pretoria where I studied interior design. My parents struggled to pay the fees so I took matters into my own hands and started redecorating local R5 stores and restaurants in Pretoria’s CBD. With this money, I was able to finish my studies.

How did you get started in the industry?

I worked for some time in the industry for various design companies. A friend sent me the link for the TV show, Win a Home and decided to enter. Initially, I just wanted to get into the Top 10, so, of course, was overwhelmed when I got into the Top 4.  Winning the show was unexpected and I learned so much from my mentors.


How did the collaboration with Hertex come about?

I’ve always admired Hertex and often use their fabrics in my projects, so it made sense for me to collaborate with such a prestigious fabric house. I flew to Cape Town to meet with the directors and everything gradually grew from there.

How did you put THE A-List collection together?

The company gave me carte blanche when it came to putting the collection together, I really wanted to select fabrics that resonated with me. It astounded me how resolute you can be in your decisions. I started pairing colours I wouldn’t ordinarily put together but they worked! It’s a well-balanced collection that included velvet, vinyl, and glitter for my Joburg glamazons of course!


If you could describe the collection in a sentence it would be?

THE A-List is a lesson in bold sophistication.

What projects are you currently working on?

I’m currently working on two projects in Steyn City, one of which is designing a set of entry gates to the city. Stephen Falcke did one and I’m designing the other. It’s a monumental project for me as it’s the first thing people see when they enter Steyn City. I also recently got back from Los Angeles where I made contact with a few American clients so I’ll be working on some projects there too.


Can you tell us a bit more about your studio in Kramerville?

My showroom is a reflection of my style. My clients pop in and I put together different schemes for them. My job is not to dictate to my clients but instead, enhance and fine tune their style. I want my clients to be able to tell their friends that they got a little help from Donald and that I empowered them. It’s important to make them feel like they were part of the process.

What does the future hold for Donald Nxumalo?

I want to make a difference in Africa, there’s so much scope on our continent so I want to keep meeting and making clients around Africa.

View the entire THE A-List collection here.